We do not collect personal information about individuals except when such personal information is provided to us on a voluntary basis. The information we typically collect includes name, e-mail address, telephone number, mailing address, postal code, age, birth date and month, and gender.
In general, we collect, use and disclose your personal information to serve you better. Knowing you better helps us understand your needs, communicate effectively with you, and provide you with the services you want. More specifically, we may collect, use and disclose your personal information in order to fulfill the following purposes (the “Identified Purposes”):
- Administer contests and surveys;
- Provide you with the services you have requested (for example, online newsletters that you have subscribed to);
- Respond to your inquiries;
- Administer our gift card program;
- Monitor traffic to the Website;
- Research, develop, manage, protect and improve our services;
- Determine the future direction of the Website including any necessary technical upgrades;
- Advise you about new products and services that may be of interest to you;
- Track your Website usage, transaction history and patterns and/or monitor your use of web based digital platforms while on Regent Mall (e.g., WiFi hotspots) for the purposes of market research and/or to provide you with tailored messages and advertisements;
- Administer online chats and posts;
- Engage in business transactions (including purchase, sale, lease, merger or other acquisition, disposition or financing);
- Investigate specific transactions or patterns of transactions to detect unauthorized or illegal activities;
- For any other purpose for which you consent; or otherwise as required or authorized by law.
